SEO Tips

I have been reading a blog post recently about how SEO can aid your company.

Now to be honest the blog article is just surface noise in my opinion – it starts off well enough, sounding out that the creation of a site alone won’t get you discovered in your niche. Then begins to wobble some when using an example of a site selling ‘shoes’ and stating that:

“… when there are 558 million pages resulting from a search for shoes in the UK.”

That’s an illusionist talking. Making the competition sound a lot more than it is. That figure is showing how many pages are indexed by Google containing the keyword ‘shoes’ within its body text. If you wanted a true sample of competing web pages that are within the ‘shoes’ market you want to be far more distinct with your search function in Google.

To simplify things excellent search engine optimisation is the procedure of having your search term, in this instance ‘shoes’, discovered in 3 primary areas: the Title, the body text and within the anchor text of inbound links pointing to that page.

Now, once you realize this you can get a greater assessment of competing pages that have been optimised for the search engines with the keyword ‘shoes’.

Our search function looks like this :
intitle:shoes; intext:shoes; inanchor:shoes

Now it returns 1,360,000 pages that have the keyword ‘shoes’ in the Title, in the body text and in the anchor text of inbound links pointing to the website. 1,360,000 pages is still a lot but compared against 558,000,000 in the original article we can begin to see past the smoke and mirrors spiel.

If anyone is interested in making use of the above function but want to use it for 2, three or much more keywords then wrap the double quotes around your keyword phrase as follows in this 2 keyword phrase example:

intitle:”blue shoes”; intext:”blue shoes”; inanchor:”blue shoes”

My take on SEO nowadays is that it reaches far beyond obtaining a internet site to rank for numerous keywords. Its a lot more about conversion and return of investment. Being ranked number No.1 is not the be all and end all. Never mind the fare share of tyre kickers or time wasters that will frequent your web site.

A high quality SEO Organization goes beyond just ranking, especially if your selling on-line.

Advertising an e-commerce internet site is a black hole in itself but there are some excellent guidelines that you need to be following and also questioning your SEO business about. Here are just a few:

Data Feeds, easy to develop, effortless to submit, the excellent ones are optimised of course

PPC – never take your finger off the button when it comes to Pay Per Click advertising, just since your running SEO shouldn’t mean that any PPC campaigns get binned – SEO & PPC together are extremely effective

Understand that individuals who acquire on-line do research 1st, they might go to 5 – 10 internet sites including yours prior to they buy – if your cost driven then no matter if your costs are cheaper than everybody else – if your internet site looks inexpensive or unprofessional and doesn’t construct consumer confidence you still won’t get a sale

Special Selling Point – if you don’t have 1 then get 1 – could be special provides, free of charge delivery, returns policy etc …

Permitting those that purchase to leave feedback against your goods – also gives you distinctive content on your product page

Do not copy products descriptions from other websites – its just lazy and unprofessional will also get your page tagged as questionable for having duplicate content

Site navigation, most likely just as important as your look and feel

Internet site statistics, so your SEO Organization sends you though a monthly report on your keyword positions, massive deal. How is that supposed to show how your web site is performing? Where are the top exits points in the site is one I would be interested in straight away, just for starters …

These are just a couple of guides and questions that you can throw back at your SEO Consultant / Expert next time you hear the “Shoe Competition” story on how SEO can aid your enterprise.

To be successful in selling on-line you need to make positive that every single factor is covered or being looked at due to the fact if your not then your competition is just going to take your sales even if your in the No.1 position.

Think beyond rankings due to the fact if that’s all your SEO Company has to give then think about acquiring a new 1.