4 R’s of SEO: Robots, Ranking, Relevance & Results

June 23rd, 2011 by Admin

What makes a Internet site SEO campaign productive and gives you targeted results. Usually, newcomers often forget the fundamental concept of SEO. Though, occasionally even experienced professionals either forget or simply misunderstand SEO needs for a starting campaign. Major difficulty that I see in SEO Community discussion forums or blogs is that most of the SEO problems come from really few widespread points like how to get each Page Indexed, Google SEO, high rank by just one keyword, Web site SEO Tips or obsession over link quantity.

I decided to share this post on Social Media Magazine to explore far more about basic concepts of SEO Campaign, which will be an educational post for newbie’s. Which are the four large R’s in SEO? , What do they stand for? Are they genuinely crucial for Website SEO? Well the answer is yes. This is because the performance of any site is vastly dependent on these terms. So let’s refresh these terms 1 by one.

1) Robots

As lotto commercial says “you can’t win, if you can’t play”. Same stands true for SEO. If you want to get you site index or crawl by any search engine, you need to get attention of net surfers to your internet site. Get Top quality inbounds Links, make top quality contents, maintain robot.txt properly and work to get citations (by means of social media, for example).

Ideas and Tools:

Test your index with Google’s web site:command.
Check crawl ability with tools like Crawl Test and Xenu’s Link Sleuth.
Register for webmaster tools with Google, Yahoo, and Microsoft.
Produce an efficient XML sitemap.
Realize that indexing isn’t all-or-none.
2) Ranking

All website owners want to be at #1 in search engine outcomes. All SEO efforts are hence mostly centered on this factor. But is ranking truly that critical? Answer is yes. However SEO is not just high ranking or it is only about ranking. I ought to say ranking is an element of huge picture. Ranking assists to generate traffic and increases exposure in search engines.

Ideas and Tools:

Sign out of Google and turn off personalization to check rankings.
Monitor regularly with rank-tracking tools, such as SEO’s Rank Tracker.
Get long-tail data from Webmaster Tools’ Top search queries report.
3) Relevance

Relevance means “relevant traffic” which is based on ranking and keywords. As, I would like to see only those visitors who are genuinely interested in my website. SEO helps to boost my enterprise via organization sites. For this it is important that I keep my web site content, company keyword and company promotion in relevant areas. Normally, men and women face two kinds of issues: (1) What they believe to be popular isn’t constantly well-known. (2) What’s well-liked may not be relevant or drive click-by way of.

Tips and Tools

Estimate traffic volume with Google’s search-based keyword tool.
Use web analytics to track organic traffic by engine, keywords, etc.
Set up a limited PPC campaign to test visitors volume and relevance.
4) Outcomes

SEO is a long term process and its result changes from time to time. You have to focus on each step and goals to move ahead in your SEO campaigns. Traffic and rank are only valuable if it gives measurable results, otherwise it will just price you far more efforts in terms of funds, time and labor.

Ideas and Tools

Set up conversion/goal tracking in your analytics software.
Track your conversion”funnel” – the steps it takes a visitor to reach your objective.


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